Q.What are your qualifications?
A.Debra Sinclair holds an Advance Certificate in Public Relations from TAFE NSW and a Masters Degree in Communication Management from the University of Technology Sydney.
Q.What makes you unique?
A.At its core, social media is about people. At Liquid Mango, people always come first. We firmly believe social media is about personally connecting and building relationships online. Engagement matters. We’re really passionate about building engaged communities that bring people together, create change and drive real results for business. We focus on brand building, relationship marketing, customer loyalty, issues management and your reputation. We’re very strategic in our approach and will support and mentor you to develop strategies that are tailored to your business on Facebook, LinkedIn, and Twitter.
Q.What social media networks do you work on?
A.We specialise in Facebook, Twitter, LinkedIn and Instagram. Our Social Media Masterclass Series focuses on Facebook, Twitter, and LinkedIn.
Q.What proof do you have that social media works?
A.Social media influences buying decisions. People are 70 per cent more likely to make a purchasing decision based on a friend’s social media update. Your clients will be looking for social proof and will turn to their friends and the brands they love to be educated and to find out more about your customer experience and the products and services you sell.
Q.Can you use social media if you have a professional services business?
A.Some businesses feel that because they don’t sell products, they won’t have anything fun or interesting to share. Not true! Accountants, lawyers, and other professional services can achieve great results on social media if they do it well. The trick is to define your audience, create a strategy, develop a content plan and be consistent. Every business has a story to tell, it’s just a matter of finding yours.
Q.Why do I need to learn about engagement and relationship building?
A.Engagement matters. Engagement isn’t just another number in your social media analytics, it’s the reason social media exists in the first place. The truth is, without engagement you’re just standing with a microphone in front of your community, talking about yourself. It’s important to step down from the stage and spark two-way conversations that help you get to know everyone in your community. Relationships are the most important part of any business. People buy from people they trust, whether you’re a small local business or a multinational organisation. Once your customers trust you, it’s much easier to build loyalty and generate more sales over time. If you use social media to build trusted relationships with your community, you’ll see the difference in your bottom line.
Q.My clients aren’t on social media so why do I need it?
A.Social media isn’t an option for business owners it’s a necessity. Your clients will be using social media in some form, it’s a matter of researching to find out what platforms they’re using and how they’re using them. To be found you need to have an online presence. Before someone does business with you, they will look at your website and your social media profiles to see what the customer experience is like.
Q.Only young people use social media.
A.Not true. According to Pew Research Centre, 65 percent of all American adults use social networking sites—a nearly ten-fold jump in the last decade. While 90 percent of young adults use social media, its use in people aged 65 and older has tripled since 2010, to 35 percent. So it’s pretty likely that your customers are using social media. If you’re having trouble reaching them, remember that different groups consume content differently.
Q.Do you have any articles or books I can read?
A.To learn more about Liquid Mango Consulting and how we approach social media read our blog.
Q.How do you keep up with social media?
A.Social media is evolving and things are always changing. We make it a priority to read daily and stay up-to-date with new technologies, applications, trends and changes to the digital landscape. We’ll never stop learning and are always looking for opportunities to build our knowledge so we continue to deliver the best results for our clients.
Q.What do I need a social media strategy?
A.A social media strategy is a valuable business asset that will help drive your business outcomes. Social media is designed to improve your customer experience, boost your customer service levels, improve customer loyalty and retention, build long-term relationships and generate leads to your business. Developing a social media strategy is no longer an optional extra if you are serious about achieving success. A strategy will help you understand your audience, define your objectives, manage your resources and measure results. Most importantly, it will give you a clear picture of where you are and where you’re going, so you can stay on track to achieve your business goals.
Q.Why is a social media strategy expensive?
A.Our reputation with our clients and the depth of our experience in social media, public relations, communications and issues management spans more than 15 years and places us at the top of our field. Social media is an integral part of your business that drives your business outcomes. We will undertake research and dive deep into your business so we can learn as much as we can before developing your strategy. Your strategy will be detailed and will include an engagement plan, content plan, issues management and internal communications plan. We also include mentoring calls and other support to ensure maximum implementation.
Q.What is the process for the strategy session?
A.Step 1: Upon booking and scheduling your strategy session, we will email you a client brief to complete before your scheduled strategy session. This brief will allow you to communicate what you’re looking to achieve with your social media activity and it will provide us with the necessary information needed to tailor the session specifically for your business.
Step 2: During the three-hour strategy session, we’ll dive deep into your business with lots questions for you and your team, which will guide the conversation during our time together. This brainstorming session will provide us with everything we need to tailor a strategy specifically for you.
Step 3: Within seven days of the scheduled strategy session we’ll provide you with the strategy, which will include an engagement plan, content plan and an issues management and internal communications plan for your business.
Step 4: To guide you through the implementation process you’ll receive three mentoring calls (up to 20-minutes each) with Debra Sinclair to guide you through the implementation of your strategy. These calls must be scheduled and taken within three weeks of receiving your strategy.
Q.Where do the strategy planning sessions take place?
A.Strategy sessions are held at your office. Additional travel fees may apply. If so, these will always be discussed with you booking the session.
Q.Do you provide support after we've received the strategy and completed the mentoring calls?
A.Yes. We offer online Social Media Mentoring which is a minimum commitment of 6 months. Alternatively we can discuss individual social media consulting sessions.