Social Media Consulting

Who is this for?

Social media consulting will provide the clarity, structure, support and opportunities you need to drive your social media success.

Our strategy consulting service is for serviced based businesses that would like to engage a highly experienced social media strategist to create an in-depth social media strategy focused on Facebook, LinkedIn, Twitter and Instagram.

Developing a social media strategy is no longer an optional extra if you are serious about achieving social media success. A strategy will help you understand your audience, define your objectives, manage your resources and measure results. Most importantly, it will give you a clear picture of where you are and where you’re going, so you can stay on track to achieve your goals.

Benefits

  • Structure

    Receive the support and structure you need to achieve social media success.

  • Confidence

    Feel more confident about how social media works and most importantly how you can use it effectively to get results in any type of business.

  • Clarity

    Gain clarity around the implementation of your social media strategy, content and engagement plans.

  • Results

    Achieve goals faster and in a more strategic way than if you were working on your own.

  • Productivity

    Save time by working more efficiently and effectively.

  • Support

    Receive support whilst you implement your strategy.

Personal connection is the key to your success online.

The Process

  • Client brief

    So we can learn as much as we can about your business and make the most of our time together.

  • 3-hour in-house strategy workshop

    We dive deep into your business so we can develop the most effective and efficient strategy that will attract your ideal clients to your business.

  • Social media strategy

    Following your strategy workshop we’ll research and develop your detailed social media strategy which will include a content plan, engagement plan and issues management plan.

  • 60-minute social media acceleration call

    Together we’ll review the strategy and discuss the implementation process.

  • 3 x mentoring calls

    Three mentoring calls (up to 20-minutes in length) to ensure maximum implementation.

  • News

    Liquid Mango newsletter containing our latest Influencer Interviews, blog posts, news and events.

A social media strategy is your road map for success.

Meet Your Strategist

Founder and Director of Liquid Mango Consulting, Debra Sinclair

Debra Sinclair is an International Social Media Trainer, Mentor, and Consultant, who is renowned for her authenticity, creativity, and strategic focus. As the founder of Liquid Mango, Debra helps SMEs build, activate and transform their online communities. Debra has worked with entrepreneurs, business owners and not-for-profits on their social media strategy, achieving dramatic increases in brand awareness, engagement, customer service, inbound traffic and productivity. Debra has provided one-on-one consulting, training and mentoring to business owners across a range of industries including fashion, health, human resources, business coaching, property and industrial automation. Debra has a Masters Degree in Communication Management from UTS and has been featured in The Huffington Post Post Australia, Women Love Tech, Women in Focus and 50 Unsung Business Heroes.

Social Media Strategy Consulting


$5,498 (incl. GST). Additional travel fees may apply.


 

GIVE YOUR TEAM THE SUPPORT & STRUCTURE THEY NEED FOR SOCIAL MEDIA SUCCESS.

What people are saying

Shermine Gotfredsen Shermine Gotfredsen, General Manager, Universal Robots

Debra has provided strategy consulting and social media management services to the Universal Robots APAC office. Working with Debra has been a great and rewarding experience. She has provided us with top class customer service and her work has increased our level of brand awareness and engagement across the Asia Pacific.  She is trustworthy and committed to delivering at a high level for our business – definitely a great partner to build business success with.

Cheryl Strong Cheryl Strong, Marketing and Communications Manager, Bowls NSW

Debra is an absolute pleasure to work with and has helped the Marketing and Sports Development teams at Bowls New South Wales to build and strengthen our community and engagement through our social media platforms. She is extremely knowledgeable, passionate and has an ability to build rapport quickly. Debra’s work is thorough and professional and I look forward to continuing to work with her throughout 2016 and recommend her exceptional services to other businesses.

Natalie Martin Natalie Martin, Founder and Managing Director, CACCIA Consulting

Liquid Mango Consulting has provided CACCIA Consulting outstanding Facebook, LinkedIn and Twitter Strategies that have raised our profile and increased our brand awareness in the marketplace. The value we received from these strategies was an increase in community growth, engagement and enquiries. The customer service was very personal and interactive. I always recommend Liquid Mango Consulting as I have found the whole experience to be easy and fast to implement.

Melanie Platt Melanie Platt, Founder and Director, Perfect Pelvic Floor

Liquid Mango Consulting has provided CACCIA Consulting outstanding Facebook, LinkedIn and Twitter Strategies that have raised our profile and increased our brand awareness in the marketplace. The value we received from these strategies was an increase in community growth, engagement and enquiries. The customer service was very personal and interactive. I always recommend Liquid Mango Consulting as I have found the whole experience to be easy and fast to implement.

Frequently Asked Questions

  • Q.What are your qualifications?

    A.Debra Sinclair holds an Advance Certificate in Public Relations from TAFE NSW and a Masters Degree in Communication Management from the University of Technology Sydney.

  • Q.What makes you unique?

    A.At its core, social media is about people. At Liquid Mango, people always come first. We firmly believe social media is about personally connecting and building relationships online. Engagement matters. We’re really passionate about building engaged communities that bring people together, create change and drive real results for business. We focus on brand building, relationship marketing, customer loyalty, issues management and your reputation. We’re very strategic in our approach and will support and mentor you to develop strategies that are tailored to your business on Facebook, LinkedIn, and Twitter.

  • Q.What social media networks do you work on?

    A.We specialise in Facebook, Twitter, LinkedIn and Instagram. Our Social Media Masterclass Series focuses on Facebook, Twitter, and LinkedIn.

  • Q.What proof do you have that social media works?

    A.Social media influences buying decisions. People are 70 per cent more likely to make a purchasing decision based on a friend’s social media update. Your clients will be looking for social proof and will turn to their friends and the brands they love to be educated and to find out more about your customer experience and the products and services you sell.

  • Q.Can you use social media if you have a professional services business?

    A.Some businesses feel that because they don’t sell products, they won’t have anything fun or interesting to share. Not true! Accountants, lawyers, and other professional services can achieve great results on social media if they do it well. The trick is to define your audience, create a strategy, develop a content plan and be consistent. Every business has a story to tell, it’s just a matter of finding yours.

  • Q.Why do I need to learn about engagement and relationship building?

    A.Engagement matters. Engagement isn’t just another number in your social media analytics, it’s the reason social media exists in the first place. The truth is, without engagement you’re just standing with a microphone in front of your community, talking about yourself. It’s important to step down from the stage and spark two-way conversations that help you get to know everyone in your community. Relationships are the most important part of any business. People buy from people they trust, whether you’re a small local business or a multinational organisation. Once your customers trust you, it’s much easier to build loyalty and generate more sales over time. If you use social media to build trusted relationships with your community, you’ll see the difference in your bottom line.

  • Q.My clients aren’t on social media so why do I need it?

    A.Social media isn’t an option for business owners it’s a necessity. Your clients will be using social media in some form, it’s a matter of researching to find out what platforms they’re using and how they’re using them. To be found you need to have an online presence. Before someone does business with you, they will look at your website and your social media profiles to see what the customer experience is like.

  • Q.Only young people use social media.

    A.Not true. According to Pew Research Centre, 65 percent of all American adults use social networking sites—a nearly ten-fold jump in the last decade. While 90 percent of young adults use social media, its use in people aged 65 and older has tripled since 2010, to 35 percent. So it’s pretty likely that your customers are using social media. If you’re having trouble reaching them, remember that different groups consume content differently.

  • Q.Do you have any articles or books I can read?

    A.To learn more about Liquid Mango Consulting and how we approach social media read our blog.

  • Q.How do you keep up with social media?

    A.Social media is evolving and things are always changing. We make it a priority to read daily and stay up-to-date with new technologies, applications, trends and changes to the digital landscape. We’ll never stop learning and are always looking for opportunities to build our knowledge so we continue to deliver the best results for our clients.

  • Q.What do I need a social media strategy?

    A.A social media strategy is a valuable business asset that will help drive your business outcomes. Social media is designed to improve your customer experience, boost your customer service levels, improve customer loyalty and retention, build long-term relationships and generate leads to your business. Developing a social media strategy is no longer an optional extra if you are serious about achieving success. A strategy will help you understand your audience, define your objectives, manage your resources and measure results. Most importantly, it will give you a clear picture of where you are and where you’re going, so you can stay on track to achieve your business goals.

  • Q.Why is a social media strategy expensive?

    A.Our reputation with our clients and the depth of our experience in social media, public relations, communications and issues management spans more than 15 years and places us at the top of our field. Social media is an integral part of your business that drives your business outcomes. We will undertake research and dive deep into your business so we can learn as much as we can before developing your strategy. Your strategy will be detailed and will include an engagement plan, content plan, issues management and internal communications plan. We also include mentoring calls and other support to ensure maximum implementation.

  • Q.What is the process for the strategy session?

    A.Step 1: Upon booking and scheduling your strategy session, we will email you a client brief to complete before your scheduled strategy session. This brief will allow you to communicate what you’re looking to achieve with your social media activity and it will provide us with the necessary information needed to tailor the session specifically for your business.

    Step 2: During the three-hour strategy session, we’ll dive deep into your business with lots questions for you and your team, which will guide the conversation during our time together. This brainstorming session will provide us with everything we need to tailor a strategy specifically for you.

    Step 3: Within seven days of the scheduled strategy session we’ll provide you with the strategy, which will include an engagement plan, content plan and an issues management and internal communications plan for your business.

    Step 4: To guide you through the implementation process you’ll receive three mentoring calls (up to 20-minutes each) with Debra Sinclair to guide you through the implementation of your strategy. These calls must be scheduled and taken within three weeks of receiving your strategy.

  • Q.Where do the strategy planning sessions take place?

    A.Strategy sessions are held at your office. Additional travel fees may apply. If so, these will always be discussed with you booking the session.

  • Q.Do you provide support after we've received the strategy and completed the mentoring calls?

    A.Yes. We offer online Social Media Mentoring which is a minimum commitment of 6 months. Alternatively we can discuss individual social media consulting sessions.

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