Social Media Masterclass Series

Who is this for?

This 2-Day Social Media Masterclass Series is for service based small business owners, who want to attract their ideal clients, maximise their return on investment and get tangible business results on Facebook, LinkedIn, and Twitter.

The series is designed for business owners who have a social media presence and are committed to putting in the work to accelerate their success online.

Over two days you’ll learn the skills you need to build long-term relationships and transform your business online using three influential social networks.

This masterclass series is about taking action and getting things done in your business so you walk away with a strategy, content plan, engagement plan and internal communications and issues management plan for your business.

This isn't for everyone.

The program is strictly limited to eight non-competing businesses and consists of two face-to-face group training sessions, plus extra support to ensure maximum implementation.

 

Reasons to attend

  • Stop wasting time!

    Stop the struggle. You’ll learn how to streamline your social media activity and save time so you can do more of the things you absolutely love.

  • Build your profile

    Become the go-to person in your industry. You’ll learn how to build trust, influence, thought leadership and brand awareness.

  • Convert connections to clients

    Personal connection is the key to your success. You’ll learn how to build long-term relationships that support your business growth.

  • Grow your business

    Walk away with a tailored social media blueprint designed to accelerate your results by attracting the right people to your business.

Attract your ideal clients and accelerate your social media success.

You'll receive

  • Group training

    Two days of intensive, hands-on group training with Debra Sinclair. Sessions are strictly limited to a maximum of eight non-competing businesses.

  • Mentoring call

    A 20-minute private mentoring Skype call with Debra Sinclair to support your social media activity and implementation.

  • Workbook

    A workbook with exercises, worksheets and checklists to work on during the masterclass series.

  • Templates

    Easy to use templates that will streamline your activity and guide you through the creation of your social media blueprint.

  • News

    Liquid Mango newsletter containing our latest Influencer Interviews, blog posts, news and events.

  • Ebook

    A 24 page ebook titled, ‘How To Build A Social Media Community For Your Business’.

  • Social media highlights

    Weekly social media round up that will increase your knowledge and deepen your online activity.

  • Networking opportunity

    The chance to start building relationships with other business owners and entrepreneurs.

Relationships are the difference between being invisible and making your mark.

Agenda At A Glance

DAY 1: MASTERCLASS

A strong social media presence is critical for success.

9.30am to 4.30pm

Get noticed or give up. If you want a strong social media presence you need to do it properly or not at all.

During this masterclass you’ll learn:

  • the 7 key elements of building an engaged community on social media
  • the impact a strong brand has on attracting the right leads to your business
  • how to optimise your Facebook page, LinkedIn profile and Twitter profile for lead generation
  • productivity and time management solutions that will ensure you stay on track to achieving your goals
  • why captivating content is critical for your online success
  • how to develop your brand story
  • how to come up with a constant flow of ideas that your audience will love
  • stand out content writing tips and tricks
  • why you must include social advertising into your strategy

During our time together you’ll be working on:

  • a step-by-step process for defining your ideal client
  • a step-by-step process for developing your social media strategy and content plan.

DAY 2: MASTERCLASS

Be a social media master and maximise your ROI

9.30am to 4.30pm

Relationships are the difference between being invisible and making your mark. If you want to convert your connections, fans or followers into paying customers you must build trust.

At the beginning of this session we’ll be reviewing your project work from day one.

During this masterclass you’ll learn:

  • what it takes to attract the right people to your brand.
  • how to personally connect and build relationships with your connections
  • how to engage your connections and convert them into paying clients
  • how to build influence and thought leadership on Facebook, LinkedIn, and Twitter
  • key data and metrics on Facebook, LinkedIn and Twitter that will drive your success
  • tools and apps you can use to effectively measure your social media ROI

During our time together you’ll be working on:

  • a step-by-step process for developing your engagement plan
  • a step-by-step process for developing your issues management and internal communications plan

 

Meet Your Presenter

Founder and Director of Liquid Mango Consulting, Debra Sinclair

Debra Sinclair is an International Social Media Trainer, Mentor, and Consultant, who is renowned for her authenticity, creativity, and strategic focus. As the founder of Liquid Mango, Debra helps SMEs build, activate and transform their online communities. Debra has worked with entrepreneurs, business owners and not-for-profits on their social media strategy, achieving dramatic increases in brand awareness, engagement, customer service, inbound traffic and productivity. Debra has provided one-on-one consulting, training and mentoring to business owners across a range of industries including fashion, health, human resources, business coaching, property and industrial automation. Debra has a Masters Degree in Communication Management from UTS and has been featured in The Huffington Post Post Australia, Women Love Tech, Women in Focus and 50 Unsung Business Heroes.

Social Media Masterclass Series


$2,198 (incl. GST)

INTERESTED? CLICK ON THE LINK TO LEARN MORE.

What people are saying

Clare Mann Clare Mann, CEO, Communicate31

Whilst I use social media, the day provided me with a strategy, plan and inspiration that my social media actions are now going to be fully and effectively integrated with my business objectives. The day was informative, fun, practical and took all the overwhelm and stress away from an otherwise able but far from technical user of social media. I strongly recommend this to anyone who wants to fully benefit from social media, engage meaningfully with their audience and attract people who are going to benefit from what their business offers.

Avalon Davy Avalon Davy, Executive Assistant, SalesSPACE

The Masterclass Series was brilliant. The days were value packed, fun and Debra offers you strategic plans and systems that completely eliminate any overwhelm in relation to using social media. The difference between my knowledge and understanding of social media from before the workshops to now is remarkable! If you want to reap the benefits of social media, build meaningful relationships and attract the right people to your business, I can't recommend the Liquid Mango Consulting Social Media Masterclass Series highly enough.

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Our promise to you

We want you to love our Masterclass Series, which in our view, can deliver amazing benefits to you and your business. However, if you are in some way disappointed in our customer service levels, the quality of services we provide, or the general delivery of our services, then we would want to know about it. So, with respect to our Masterclass Series, if you are not satisfied with the way that we treat you during the Masterclass Series; with the quality of the services that we provide you in the Masterclass Series; or that we have delivered to you everything that we said that we would, then please let us know and we will happily provide you with a full refund. Our money-back guarantee is available up until the commencement of the afternoon session on day one of the Masterclass Series that you attend (the Guarantee Period) and does not apply to sale items. Any refund requests outside of our Guarantee Period must be made in accordance with the ‘Cancellations’ section in the Registration Terms & Conditions.

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Frequently Asked Questions

  • Q.What are your qualifications?

    A.Debra Sinclair holds an Advance Certificate in Public Relations from TAFE NSW and a Masters Degree in Communication Management from the University of Technology Sydney.

  • Q.I don't want to learn how to run my social media, I'd rather someone managed it for me.

    A.To engaged an experienced social media manager can be expensive for SMEs especially when you take into consideration that social media is a long-term investment. Our 2-Day Social Media Masterclass Series is $2,198 (incl. GST). It will give you the clarity, focus, knowledge, and direction you need to develop and implement your own tailored social media strategy that will dramatically improve your efficiency, effectiveness, and results. If you decide to outsource your social media, employ an assistant or a VA to provide you with social media support, this is for you. Our series will give you the knowledge and experience you need to confidently engage and manage the process. You’ll understand what you need to be doing to get results, what’s working, what isn’t, and whether you’re getting a return on your investment. Social media is a valuable business asset. This masterclass series will put you in the driver’s seat.

  • Q.Do I have to book in for both days or can I come to one masterclass?

    A.To ensure you receive maximum value attendees are required to come to both sessions. The masterclass series has been developed in a way that one session flows perfectly to the next to ensure you maximise your learning and results.

  • Q.Can I send my EA, PA, Marketing Assistant or Business Manager in my place, as they’ll be implementing my social media?

    A.Yes, you most certainly can. We can provide training and support to one of your team members in the masterclass series.

  • Q.These dates don’t work for me.

    A.If these dates don’t work for you and you’d like to do the series please email deb@liquidmango.com.au or call us on 1300 880 233. The series will run at different times throughout the year.

  • Q.Why is your Social Media Masterclass Series more expensive than others?

    A.Our reputation with our clients and the depth of our experience in social media, public relations, communications and issues management places us at the top of our field. Social media is an integral part of your business that drives your business outcomes. During the series, we discuss branding, communication, content production and delivery, relationship marketing, customer service, customer loyalty and retention, internal communications and issues management. We cover it all. Plus we’ll show you how to use Facebook, LinkedIn, and Twitter to achieve the best results for your business. We focus on more than the number of social media posts you need to share with your audience each week. We focus on the critical elements that will drive your online success. Each session is intensive, interactive and hands-on. So we can dive deep into your business, our masterclass series is strictly limited to eight people from non-competing businesses.

  • Q.What makes you unique?

    A.At its core, social media is about people. At Liquid Mango, people always come first. We firmly believe social media is about personally connecting and building relationships online. Engagement matters. We’re really passionate about building engaged communities that bring people together, create change and drive real results for business. We focus on brand building, relationship marketing, customer loyalty, issues management and your reputation. We’re very strategic in our approach and will support and mentor you to develop strategies that are tailored to your business on Facebook, LinkedIn, and Twitter.

  • Q.What social media networks do you work on?

    A.We specialise in Facebook, Twitter, LinkedIn and Instagram. Our Social Media Masterclass Series focuses on Facebook, Twitter, and LinkedIn.

  • Q.What proof do you have that social media works?

    A.Social media influences buying decisions. People are 70 per cent more likely to make a purchasing decision based on a friend’s social media update. Your clients will be looking for social proof and will turn to their friends and the brands they love to be educated and to find out more about your customer experience and the products and services you sell.

  • Q.Can you use social media if you have a professional services business?

    A.Some businesses feel that because they don’t sell products, they won’t have anything fun or interesting to share. Not true! Accountants, lawyers, and other professional services can achieve great results on social media if they do it well. The trick is to define your audience, create a strategy, develop a content plan and be consistent. Every business has a story to tell, it’s just a matter of finding yours.

  • Q.Do you work with competing businesses?

    A.No. We firmly believe in working with non-competing businesses in each masterclass series. Our clients can trust our professionalism and confidentiality. We are loyal to our clients and always show 100% commitment to their business.

  • Q.Why do I need to learn about engagement and relationship building?

    A.Engagement matters. Engagement isn’t just another number in your social media analytics, it’s the reason social media exists in the first place. The truth is, without engagement you’re just standing with a microphone in front of your community, talking about yourself. It’s important to step down from the stage and spark two-way conversations that help you get to know everyone in your community. Relationships are the most important part of any business. People buy from people they trust, whether you’re a small local business or a multinational organisation. Once your customers trust you, it’s much easier to build loyalty and generate more sales over time. If you use social media to build trusted relationships with your community, you’ll see the difference in your bottom line.

  • Q.My clients aren’t on social media so why do I need it?

    A.Social media isn’t an option for business owners it’s a necessity. Your clients will be using social media in some form, it’s a matter of researching to find out what platforms they’re using and how they’re using them. To be found you need to have an online presence. Before someone does business with you, they will look at your website and your social media profiles to see what the customer experience is like.

  • Q.Only young people use social media.

    A.Not true. According to Pew Research Centre, 65 percent of all American adults use social networking sites—a nearly ten-fold jump in the last decade. While 90 percent of young adults use social media, its use in people aged 65 and older has tripled since 2010, to 35 percent. So it’s pretty likely that your customers are using social media. If you’re having trouble reaching them, remember that different groups consume content differently.

  • Q.Do you have any articles or books I can read?

    A.To learn more about Liquid Mango Consulting and how we approach social media read our blog.

  • Q.How do you keep up with social media?

    A.Social media is evolving and things are always changing. We make it a priority to read daily and stay up-to-date with new technologies, applications, trends and changes to the digital landscape. We’ll never stop learning and are always looking for opportunities to build our knowledge so we continue to deliver the best results for our clients.

  • Q.Do I need to have my social media profiles set up before I arrive?

    A.Yes, you do. This series is for business owners who already have a social media presence and some knowledge of social media. This isn’t for beginners.

  • Q.Is lunch provided?

    A.No. Morning and afternoon tea will be provided. The Sebel Residence Chatswood is located within minutes of cafes, restaurants and food outlets in the heart of Chatswood.

  • Q.Can I bring my smartphone or my tablet instead of my laptop?

    A.It’s a requirement to bring your laptop and power supply to each masterclass, as you’ll be actively working on your social media profiles and related strategies during the course of the day. If you’d like to bring your smartphone and tablet along you can, however, it’s not necessary.

  • Q.Do you have a customer satisfaction guarantee?

    A.We want you to love our Masterclass Series, which in our view, can deliver amazing benefits to you and your business. However, if you are in some way disappointed in our customer service levels, the quality of services we provide, or the general delivery of our services, then we would want to know about it So, with respect to our Masterclass Series, if you are not satisfied with the way that we treat you during the Masterclass Series; with the quality of the services that we provide you in the Masterclass Series; or that we have delivered to you everything that we said that we would, then please let us know you and we will happily provide you with a full refund. Our money-back guarantee is available up until the commencement of the afternoon session on day one of the Masterclass Series that you attend (the Guarantee Period) and does not apply to sale items. Any refund requests outside of our Guarantee Period must be made in accordance with the ‘Cancellations’ section in the Registration Terms & Conditions.

  • Q.What happens if I can’t come to one of the masterclasses once I’ve booked?

    A.All cancellations relating to the program must be made in writing to deb@liquidmango.com.au. Alternatively call us on 1300 880 233 to discuss your options. Cancellations received within ten (10) calendar days of the commencement of the program (Commencement Date) will forfeit the full registration fee. Cancellations received outside of ten (10) calendar days prior to the commencement of the Commencement Date will attract a full refund, less an administration fee, of $50 + GST. A refund, or part-refund will not be issued if a Registrant does not attend a masterclass. You may delegate another person to substitute your attendance of any masterclass. While every effort will be made to ensure that all workshops run as scheduled, Liquid Mango reserves the right to cancel or reschedule any masterclass. You’ll be required to accept the Registration Terms and Conditions on booking your place in the Masterclass Series.

  • Q.What sort of support is available?

    A.We want you to succeed on social media.  You’ll also receive our ebook, regular emails and a newsletter from us, all designed to support your social media activity. If you would like to continue learning with Liquid Mango, please ask us about our Social Media Mentoring Program.

  • Q.What should I bring to each masterclass?

    A.Please bring your laptop and power supply. As well as your login details for Facebook, LinkedIn, and Twitter. Free WIFI will be available to you at each masterclass.

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